Natural Care for Dogs – Powered by the Strength
of Microorganisms
Our care products are specifically designed for dogs. Gentle on the skin, effective in action – made with 100% natural ingredients, free from sulfates, pal oil, and harmful chemicals. Eco-friendly, cruelty-free, and lovingly made in Italy.
Made in Italy
Developed by veterinians
Nature meet high tech
Without animal testing
Why Our Care Products Are Unique
“Natural Care for Skin and Coat”
Our products combine 100% natural ingredients with the power of microorganisms to gently and effectively care for your dog’s skin and coat – without sulfates, palm oil, or harmful chemicals.
Shampoos for All Dogs – Natural, Gentle, and Perfectly Balanced
Our shampoos are suitable for all dogs – whether short-haired, long-haired, sensitive, puppies, or seniors. We skip unnecessary marketing tricks and focus on what matters: your dog’s health and well-being.
With a perfectly balanced pH, high-quality ingredients, and the support of microorganisms, our shampoos provide exactly what your dog needs – gentle care for skin and coat, at any age and for every coat type.
Because what matters is the real care that every dog deserves.
Our bestsellers
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Be Gentle – Sensitive Skin Conditioner
€17.90 Add to cart -
Silky & Smooth – Coat Detangler
€14.50 Add to cart -
Wash Me Detox – short-haired dogs
€19.50 Add to cart -
Wash Me Softly – Hypoallergenic Dog Shampoo for Sensitive Skin
€18.50 Add to cart -
Wash Me Shiny
€18.50 Add to cart -
Wash Me Detox – for long-haired dogs
€19.50 Add to cart
Sustainability – For Our Animals and Our Planet
Sustainability is at the heart of our mission. Our products combine natural care for your dog with eco-friendly formulations that protect our Earth. From avoiding palm oil to using biodegradable ingredients and recyclable packaging – we focus on solutions that make a difference.
Made in Italy
Our care products are crafted in Italy – a country known for its tradition and expertise in high-quality cosmetics. We combine Italian craftsmanship with modern science to give your dog the best.
By choosing Rupy, you opt for products that care for your dog’s skin and coat without compromising on the environment or ethics.
Best Detox Shampoo for Dogs – Gentle & Organic by RUPY
Dogs are exposed to environmental stressors every day—dust, dirt, and toxins can accumulate on their skin and coat, often leading to irritation, itching, and unpleasant odors. Wash Me Detox is a natural, organic detox shampoo for dogsthat gently removes these...
Tick Bites in Dogs: Natural Protection and Proper Response with RUPY
Tick bites are more than just a nuisance – they can pose serious health risks for dogs. Ticks are known carriers of dangerous diseases such as Lyme disease or anaplasmosis. Especially in the warmer months, they hide in tall grasses, forests, or bushes, waiting for a...
Say Goodbye to Dog Itching: Gentle Skin Relief with Be Gentle Conditioner by RUPY
Itching and skin irritations are common but often overlooked problems in dogs. If your dog is constantly scratching, licking, or showing red patches on its skin, this could be a sign that its current grooming routine is too aggressive or not suited to its needs. A...
Hypoallergenic Shampoo for Dogs: Gentle Care with Wash Me Softly
Dogs with sensitive skin or allergies require gentle grooming products that cleanse effectively without causing irritation. The hypoallergenic dog shampoo Wash Me Softly was specially formulated for sensitive dogs and contains certified organic ingredients that...
How to Keep Your Dog’s Coat Shiny and Tangle-Free: Brushing Tips
Your dog’s coat isn’t just about aesthetics—it’s a reflection of their overall health. Proper brushing helps prevent tangles, improves blood circulation, and keeps the fur shiny and healthy. In this guide, you’ll discover the best techniques and products to care for...
Dog Skin & Coat: How Essential Fatty Acids Support Coat Change
Why Healthy Skin and a Shiny Coat Matter A dog’s coat is more than just a protective layer — it’s a reflection of their overall health and well-being. If your dog has a dull coat, brittle fur, or dry, flaky skin, it may indicate a lack of essential nutrients. One of...
Allergies in Dogs: When the Immune System Goes Haywire
When the Body Becomes a Challenge More and more dogs are suffering from allergies. Itching, skin irritations, or digestive problems can be signs that a dog's immune system is overreacting to otherwise harmless substances. This is not only uncomfortable for the dog but...
Healthy skin happy dog the role of the microbiome in coat care
Your dog’s coat health isn’t just about regular brushing or using any shampoo. The real key to a healthy and shiny coat lies in the balance of the skin microbiome, a community of microorganisms that protect the skin and prevent irritation, itching, and bad odors. But...
Dog Itching and Skin Irritation: When to Use a Gentle Cleanser
Itching and skin irritations are common issues in dogs but are often underestimated. If your four-legged friend is constantly scratching, licking excessively, or has red patches on the skin, it may need a gentler cleansing routine suited to its needs.Causes of Itching...
Protected Paws in Every Season: The Importance of Hydration
Your dog's paws endure harsh surfaces and extreme weather conditions daily. From winter’s snow, salt, and ice to summer’s scorching asphalt, paw pads experience constant stress. Protecting and moisturizing them is essential to prevent cracks, dryness, and painful...
Coming Soon for Cats!
Even though cats groom themselves daily, they sometimes need a little extra help – whether it’s for sensitive skin, stubborn dirt, or simply for added well-being. We are currently developing special care products tailored to cats’ needs.