Natural Care for Dogs – Powered by the Strength
of Microorganisms
Our care products are specifically designed for dogs. Gentle on the skin, effective in action – made with 100% natural ingredients, free from sulfates, pal oil, and harmful chemicals. Eco-friendly, cruelty-free, and lovingly made in Italy.
Made in Italy
Developed by veterinians
Nature meet high tech
Without animal testing
Why Our Care Products Are Unique
“Natural Care for Skin and Coat”
Our products combine 100% natural ingredients with the power of microorganisms to gently and effectively care for your dog’s skin and coat – without sulfates, palm oil, or harmful chemicals.
Shampoos for All Dogs – Natural, Gentle, and Perfectly Balanced
Our shampoos are suitable for all dogs – whether short-haired, long-haired, sensitive, puppies, or seniors. We skip unnecessary marketing tricks and focus on what matters: your dog’s health and well-being.
With a perfectly balanced pH, high-quality ingredients, and the support of microorganisms, our shampoos provide exactly what your dog needs – gentle care for skin and coat, at any age and for every coat type.
Because what matters is the real care that every dog deserves.
Our bestsellers
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Be Gentle – Sensitive Skin Conditioner
€17.90 Add to cart -
Silky & Smooth – Coat Detangler
€14.50 Add to cart -
Wash Me Detox – short-haired dogs
€19.50 Add to cart -
Wash Me Softly – Hypoallergenic Dog Shampoo for Sensitive Skin
€18.50 Add to cart -
Wash Me Shiny
€18.50 Add to cart -
Wash Me Detox – for long-haired dogs
€19.50 Add to cart
Sustainability – For Our Animals and Our Planet
Sustainability is at the heart of our mission. Our products combine natural care for your dog with eco-friendly formulations that protect our Earth. From avoiding palm oil to using biodegradable ingredients and recyclable packaging – we focus on solutions that make a difference.
Made in Italy
Our care products are crafted in Italy – a country known for its tradition and expertise in high-quality cosmetics. We combine Italian craftsmanship with modern science to give your dog the best.
By choosing Rupy, you opt for products that care for your dog’s skin and coat without compromising on the environment or ethics.
Clean Ears, Happy Dog: Why Ear Care is Essential
Cleaning your dog's ears is often overlooked, but it is crucial to prevent infections and ensure their well-being. Dirty or neglected ears can become a breeding ground for bacteria and yeast, leading to inflammation and discomfort.The Most Common Ear Infections in...
Ear Infections in Dogs: Causes, Symptoms, and Effective Solutions
Ear infections are among the most common health issues in dogs, affecting many breeds, including Cocker Spaniels, Basset Hounds, and German Shepherds. These infections are often painful and uncomfortable for dogs and, if left untreated, can lead to serious...
Coming Soon for Cats!
Even though cats groom themselves daily, they sometimes need a little extra help – whether it’s for sensitive skin, stubborn dirt, or simply for added well-being. We are currently developing special care products tailored to cats’ needs.