YOUR DOG’S SECRET SKIN CARE
“Living microorganisms. Natural ingredients.“
Rupy combines natural ingredients with living microorganisms – for gentle care of your dog’s skin and coat.
Rupy- From nature to love
MADE IN ITALY
SULFATE. FREE
WITH MIKROORGANISMS
PALM FREE
CRUELTY FREE
“Natural Care for Skin and Coat”
Our products combine 100% natural ingredients with the power of microorganisms to gently and effectively care for your dog’s skin and coat – without sulfates, palm oil, or harmful chemicals.
Our shampoos are suitable for all dogs – whether short-haired, long-haired, sensitive, puppies, or seniors. We skip unnecessary marketing tricks and focus on what matters: your dog’s health and well-being.
With a perfectly balanced pH, high-quality ingredients, and the support of microorganisms, our shampoos provide exactly what your dog needs – gentle care for skin and coat, at any age and for every coat type.
Because what matters is the real care that every dog deserves.
Our bestsellers
Sustainability – For Our Animals and Our Planet
Sustainability is at the heart of our mission. Our products combine natural care for your dog with eco-friendly formulations that protect our Earth. From avoiding palm oil to using biodegradable ingredients and recyclable packaging – we focus on solutions that make a difference.
Made in Italy
Our care products are crafted in Italy – a country known for its tradition and expertise in high-quality cosmetics. We combine Italian craftsmanship with modern science to give your dog the best.
By choosing Rupy, you opt for products that care for your dog’s skin and coat without compromising on the environment or ethics.
Magazin
Say Goodbye to Dog Itching: Gentle Skin Relief with Be Gentle Conditioner by RUPY
Itching and skin irritations are common but often overlooked problems in dogs. If your dog is constantly scratching, licking, or showing red patches on its skin, this could be a sign that its current grooming routine is too aggressive or not suited to its needs. A...
Hypoallergenic Shampoo for Dogs: Gentle Care with Wash Me Softly
Dogs with sensitive skin or allergies require gentle grooming products that cleanse effectively without causing irritation. The hypoallergenic dog shampoo Wash Me Softly was specially formulated for sensitive dogs and contains certified organic ingredients that...
How to Keep Your Dog’s Coat Shiny and Tangle-Free: Brushing Tips
Your dog’s coat isn’t just about aesthetics—it’s a reflection of their overall health. Proper brushing helps prevent tangles, improves blood circulation, and keeps the fur shiny and healthy. In this guide, you’ll discover the best techniques and products to care for...
Coming Soon for Cats!
Even though cats groom themselves daily, they sometimes need a little extra help – whether it’s for sensitive skin, stubborn dirt, or simply for added well-being. We are currently developing special care products tailored to cats’ needs.





