YOUR DOG’S SECRET SKIN CARE
“Living microorganisms. Natural ingredients.“
Rupy combines natural ingredients with living microorganisms – for gentle care of your dog’s skin and coat.
Rupy- From nature to love
MADE IN ITALY
SULFATE. FREE
WITH MIKROORGANISMS
PALM FREE
CRUELTY FREE
“Natural Care for Skin and Coat”
Our products combine 100% natural ingredients with the power of microorganisms to gently and effectively care for your dog’s skin and coat – without sulfates, palm oil, or harmful chemicals.
Our shampoos are suitable for all dogs – whether short-haired, long-haired, sensitive, puppies, or seniors. We skip unnecessary marketing tricks and focus on what matters: your dog’s health and well-being.
With a perfectly balanced pH, high-quality ingredients, and the support of microorganisms, our shampoos provide exactly what your dog needs – gentle care for skin and coat, at any age and for every coat type.
Because what matters is the real care that every dog deserves.
Our bestsellers
Sustainability – For Our Animals and Our Planet
Sustainability is at the heart of our mission. Our products combine natural care for your dog with eco-friendly formulations that protect our Earth. From avoiding palm oil to using biodegradable ingredients and recyclable packaging – we focus on solutions that make a difference.
Made in Italy
Our care products are crafted in Italy – a country known for its tradition and expertise in high-quality cosmetics. We combine Italian craftsmanship with modern science to give your dog the best.
By choosing Rupy, you opt for products that care for your dog’s skin and coat without compromising on the environment or ethics.
Magazin
Dog Skin & Coat: How Essential Fatty Acids Support Coat Change
Why Healthy Skin and a Shiny Coat Matter A dog’s coat is more than just a protective layer — it’s a reflection of their overall health and well-being. If your dog has a dull coat, brittle fur, or dry, flaky skin, it may indicate a lack of essential nutrients. One of...
Allergies in Dogs: When the Immune System Goes Haywire
When the Body Becomes a Challenge More and more dogs are suffering from allergies. Itching, skin irritations, or digestive problems can be signs that a dog's immune system is overreacting to otherwise harmless substances. This is not only uncomfortable for the dog but...
Healthy skin happy dog the role of the microbiome in coat care
Your dog’s coat health isn’t just about regular brushing or using any shampoo. The real key to a healthy and shiny coat lies in the balance of the skin microbiome, a community of microorganisms that protect the skin and prevent irritation, itching, and bad odors. But...
Coming Soon for Cats!
Even though cats groom themselves daily, they sometimes need a little extra help – whether it’s for sensitive skin, stubborn dirt, or simply for added well-being. We are currently developing special care products tailored to cats’ needs.





