Why Rupy
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Rupy was born from a vision, a passion, and a deep connection to both nature and animals. Our journey began with years of experience in crafting products for humans—cosmetics that focused exclusively on supporting natural beauty through ingredients derived from fermentation. We dedicated ourselves to celebrating the purity and harmony of nature within the human experience. Yet, as fulfilling as this work was, a desire to expand our mission kept growing.
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We realized that there was an unmet need: animals, especially pets, deserve the same level of care and respect for their natural well-being. The market offered very few options when it came to products designed for animals that embraced the principles of natural harmony and microbiological balance. This realization ignited a new passion within us, leading to the creation of Rupy.
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At Rupy, our mission is clear: to provide 100% natural solutions for animals, enriched only with beneficial microorganisms. These microorganisms are a cornerstone of our approach, helping to nurture and protect the natural balance of animals’ skin and fur. We believe that what we leave out is just as important as what we include. No artificial additives, no harmful chemicals—just pure, nature-inspired care.
Our inspiration is deeply personal. From a young age, we were surrounded by animals and grew up with a deep love for them. Dogs, in particular, have always been a cherished part of our family. Their joy, loyalty, and companionship have shaped our lives in countless ways. This connection has made it our calling to create something meaningful for them and for all animals. Rupy is more than a brand; it’s a commitment to the natural harmony we share with our animal companions.
Made in Italy
Developed by veterinians
Nature meet high tech
Without animal testing
We’re proud to introduce Rupy as a labor of love and dedication, crafted with the same care and philosophy that guided our work for humans. This is our way of giving back to the animals that bring so much light into our lives. Rupy is not just a product; it’s a promise to prioritize their well-being and to honor their natural essence. Welcome to the world of Rupy, where nature and innovation come together for the love of animals.